Microsites

A standalone product-led experience: a tool, a generator, a creative utility that delivers value first and gates the output behind a signup. The visitor does something enjoyable or useful and is then offered to keep or unlock what they made in exchange for an account. The signup gate comes after the fun moment, never before. These pages live on distinct domains (color.new, moodboard.new).

Build when a product capability can be experienced in isolation, produces something the visitor wants to keep or share, and directly represents Visualist's core value. Do not build microsites for features that require a full account context to be meaningful.

Cold and curiosity-driven. May not know what Visualist is. Has no purchase intent. The page must earn their attention with the experience before it earns the right to ask for an account.

The experience, immediately (visitor engaged within five seconds). The fun moment (the delight of seeing the output). The gate tied to the output ("Create a free account to save your moodboard"). Shareability built in after signup. Minimal Visualist branding pre-gate.

"Save your [thing]" tied to the specific output. Never "Sign up for free" in isolation. Post-gate: "See what else Visualist can do" is the soft bridge to the full product.

The gate must come after the fun moment, never before. The shareable output must meet Visualist's visual quality bar. The microsite domain must be visually consistent with Visualist even if branding is minimal pre-gate.

Not a landing page with a free tool tacked on. The tool is the page. Not a product tour. Not a trial page.

Brief fields required

Slug	Page title
color.new	A modern coloring book
moodboard.new	Make a moodboard in 60 seconds
lookbook.new	Build your lookbook

A standalone subdomain microsite that serves the ICP community directly. Not product-led and not gated. A community directory gives Visualist a reason to exist in the ICP's world before they need the product. Being in the directory is free. Being featured requires a Visualist account, making the directory a passive conversion surface without a hard gate.

The directory is also a data flywheel: the listings become the source for original research (surveys, reports) that Visualist publishes under its own name, building category authority and generating press.

Dual: professionals self-submit via a public form, and Visualist curates additional listings from research. Both routes produce the same listing type. Visualist retains editorial control over who is listed and how listings are presented.

Visualist users receive a featured listing: elevated placement, a richer profile, and a Visualist badge. Featured status is automatic for active Visualist subscribers. It is never sold independently of a Visualist account. The featured tier must feel like a genuine upgrade, not a paywall.

Two distinct visitor types. The ICP professional: wants to be seen, to see peers, and to understand their competitive landscape. The client or buyer: looking for a professional to hire. Both are valuable. The directory serves both without conflating them.

Each directory is vertical-specific. The first directory is personal stylists (The List). Each new vertical gets its own directory with its own name, subdomain, and community identity. Interior designers and wedding planners follow in sequence. Adjacent professional categories within each vertical (personal shoppers, wardrobe consultants, systems pros for interior designers) are included within the relevant directory, not given separate properties.

The directory is the source, not the deliverable. Once a directory reaches sufficient scale, Visualist publishes original research derived from it: surveys, web presence analyses, business model breakdowns. The report is an F3 output; the directory is the G2 asset that makes the report possible and credible.

The directory must feel like a genuine community resource, not a Visualist marketing page. Visualist branding is present but not dominant. The value to the listed professional must be real and independent of any Visualist conversion goal. A professional who never becomes a Visualist customer should still find the directory worth being in.

Not a product-led microsite (G1): there is no interactive experience or signup gate. Not a landing page. Not a report. Not a Visualist feature page.

Brief fields required

Example pages