12.00
Every email is
a relationship decision
Nine outbound and lifecycle types, one newsletter, one set of rules that runs through all of them. The scoring bars tell you the psychological stakes of each type. The principles tell you how Visualist sounds in every one.
The ten types
01
Cold outbound
Earning attention from someone who didn't ask for it
Warmth
Ask
Time
Give/ask
Personal.
02
Nurture
Keeping a warm relationship warm
Warmth
Ask
Time
Give/ask
Personal.
03
Onboarding
Getting a new user to their first meaningful win
Warmth
Ask
Time
Give/ask
Personal.
04
Feature announcement
Earning interest in something new
Warmth
Ask
Time
Give/ask
Personal.
05
Upgrade prompt
Converting on aspiration, not pressure
Warmth
Ask
Time
Give/ask
Personal.
06
Discount & offer
The most dangerous type to get wrong
Warmth
Ask
Time
Give/ask
Personal.
07
Re-engagement
Writing to someone who has gone quiet
Warmth
Ask
Time
Give/ask
Personal.
08
Webinar & educational
Selling attendance at a live session
Warmth
Ask
Time
Give/ask
Personal.
09
Post-engagement
Following up after a real shared moment
Warmth
Ask
Time
Give/ask
Personal.
10
Newsletter
Building audience and authority over time
Warmth
Ask
Time
Give/ask
Personal.