Photography
Photography is AI-generated or commissioned imagery that builds brand world, atmosphere, and cultural fluency. It shows the context the product lives inside: the aesthetic territory, the professional world, the sensibility. Six categories cover that territory. Each has a distinct job.
Photography does not show the product interface. It does not depict Visualist features. It can be used as input into the product (as moodboard content, project reference images, or client inspiration boards) and as a background for other brand assets where specified in this guide.
Six categories. Each entry shows one sourced reference (never for production) and one approved generated image, to show how the brief translates into output.
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- Use Kinfolk, Cereal, Apartamento, The Lane, The Wed, and Cabana as generation references only
- Source cross-vertically: a fashion reference can brief an interiors image
- Specify exact light source, direction, and quality in every brief
- Include one or two warm color accents that feel found, not placed
- Specify exact negative space proportion and subject placement in every brief
- Include people only when they add something the scene cannot provide alone
- Attach approved library images to generation briefs
- Use reference publication images in any production output
- Use royalty-free stock as final brand photography
- Apply heavy color grading or film emulation
- Use flash or flat commercial lighting
- Use "or" in generation prompts: specify exactly what you want
- Over-explain the category: the image should not announce what it is
- Use incidental cool accents: no blue, grey-green, or teal
Four tests. All must pass before an image enters the library.
Remove the Visualist context. Does this image feel like it belongs in Kinfolk, Cereal, or Apartamento? If yes, it is in register. If it reads as stock photography, a brand campaign, or AI-generated content that is trying too hard, it is not.
Does the image announce what it is? "Creative workspace." "Wedding." "Taste." If the subject matter is performing its category rather than simply existing within it, the image is over-explaining. Good photography implies. It does not demonstrate.
Warm neutrals dominate. Natural directional light. Low to moderate contrast. Color accents are warm, not cool. If the image has a strong cool cast, heavy processing, or feels engineered rather than found, it fails regardless of subject.
Does this image have one clear primary register? It may carry secondary qualities, but one quality must be foregrounded. An image where everything is equally weighted and nothing leads has no center of gravity.
Two approaches for generating photography. Option A is a prompt architect: paste it into Claude, Gemini, or OpenAI and it will guide you through an iterative process to produce a precise generation prompt. Option B is a set of six worked prompts, one per category, to copy and adapt directly.
Critical rules for all prompts. These apply regardless of which option you use:
Paste this into Claude, Gemini, or OpenAI. It will greet you, ask focused questions about what you want to make, and build a precise generation prompt iteratively. You do not need to know the photography category names or any technical photography vocabulary to use it.
I want you to become my Photography Prompt Architect. Your objective is to help me create a precise, detailed prompt for an AI image generation tool (Gemini or OpenAI image generation). The prompt you produce must follow strict rules: no "or" anywhere (every choice must be specific and made in advance), exact light source and direction must be named, the proportion of subject to empty space must be specified, any color accent must name the exact object that carries it, and the prompt must end with two editorial publication references that define the visual register.
The photography style we are working toward is warm and editorial. Warm neutral tones dominate: off-white, aged wood, stone, concrete, sand. Natural directional light with soft falloff. Low to moderate contrast, no color grading, no processing. One or two color accents are permitted: pale cream-amber, warm amber-orange, burnt sienna-orange; pale sage, deep forest green, near-black deep green; pale lavender-mauve, warm violet-purple, deep plum-purple. Accents should feel like they belong in the image, not like they were placed. Incidental cool colors are never used: no blue, no grey-green, no teal. The register should feel like it could appear in Kinfolk, Cereal, Apartamento, The Lane, The Wed, or Cabana.
Your response will follow this format after the first exchange:
Prompt: Provide the best possible generation prompt based on what I have told you. Write it as a direct description of the photograph, in third person. No restrictions on length. The prompt ends with: Editorial register: [two publication names]. Make this section stand out.
Possible Additions: Create three possible additions to incorporate directly into the prompt. These expand the specificity of the image. List them as A, B, C. Keep each one concise. Always update these after every response.
Questions: Frame up to three questions to gather more detail. Focus on: what specific objects or surfaces are in the image, where the light is coming from and what quality it has, how the image is composed (what proportion of the frame the subject takes up, where the empty space sits), and whether there is a color accent and what object carries it. I am not required to answer all questions. If certain areas of the prompt are already clear, do not ask about them.
After each of my responses, incorporate my answers directly into the prompt and update the Possible Additions. We will continue this iterative process until the prompt is precise and ready to use in an image generation tool.
Before we start, greet me and ask me one question only: what kind of image do I want to make? Tell me I can describe it however I like: a scene, a feeling, a material, a space, a moment. Do not display any sections or structure on this first response.
One worked prompt per category. Copy and replace the specifics for your brief. The structure, critical rules, and editorial register line must not change.
World
Interior photograph of a long empty event preparation space. Bare stone floor, high barrel-vaulted ceiling, a row of tall arched windows along the right wall letting in diffuse grey morning light from outside. A long trestle table runs along the left wall. On it: a stack of folded natural linen, a cluster of stone-grey ceramic vessels in varying heights, and a deep forest green olive branch laid diagonally across the far end. A terracotta jug stands at the near end of the table, the single warm color accent in the image. The table and objects occupy the left quarter of the frame. The right three-quarters of the image is the open stone floor and the receding arched windows. No people. Low contrast, no color grading. The space feels as if it is being prepared for something, not yet in use. Editorial register: The Wed, Apartamento.
Process
Photograph of a woman's hands on a large wooden work table, seen from above at a slight angle. She is arranging a set of fabric swatches: six pieces of undyed linen and raw wool in varying weights, partially overlapping, some folded, some flat. One swatch is a warm burnt sienna-orange, the single deliberate color accent in the image. The other swatches are off-white, sand, and pale grey. A pencil with a handwritten note sits in the upper left corner of the table. The hands are mid-gesture, not posed. The table surface is aged dark oak. Diffuse north-facing studio light falling evenly across the surface, no strong shadows. The hands and swatches occupy the central two-thirds of the frame, the outer edges of the table visible at the margins. No face visible. Low contrast, no processing. Editorial register: Kinfolk, The Lane.
Objects
Still life photograph of three handmade ceramic vessels on a narrow dark walnut shelf. Two vessels are off-white with visible throwing marks and slightly uneven rims: a tall narrow vase and a small stoppered bottle. The third, a low wide bowl, is glazed in a deep plum-purple, the single deliberate color accent in the image. Behind them, the wall is bare aged plaster. Warm directional light entering from the upper left, casting soft shadows to the right of each vessel. The shelf and vessels occupy the lower two-thirds of the frame, the plaster wall filling the upper third as negative space. The vessels are unevenly spaced, the bowl slightly forward of the others. Low contrast. No color grading. Editorial register: Apartamento, Kinfolk.
Portraits
Photograph of a woman seated on a concrete studio floor, leaning against a bare white wall, looking slightly downward and to the left. She wears wide off-white trousers and a dark linen shirt. A single large pale cream-amber ceramic earring is visible, the only deliberate color note in the image. Her hands rest in her lap, relaxed. She is not aware of being photographed. To her right, partially visible, a plastic-sheeted work trolley. The floor is white-painted concrete. Cool diffuse overhead studio light, slightly warmer toward the window on the far right. She occupies the lower right two-thirds of the frame. The upper left third is bare wall, providing breathing room. No eye contact with the camera. Low contrast, no color grading. Editorial register: Cereal, Kinfolk.
Materials
Close photograph of a piece of dark chocolate-brown vegetable-tanned leather resting on a pale undyed linen surface. The leather is thick, slightly curved at one edge from being previously folded, showing visible grain and a faint crease. A single length of amber waxed thread lies diagonally across the leather, partially unspooled into a loose coil at the lower left. The thread is the warm color accent. The linen ground is visible at the bottom right corner and the upper left. Warm directional light from the upper left, casting a soft shadow from the thread onto the leather surface. The leather and thread occupy the central three-quarters of the frame. Low contrast, no processing. Tactile and specific. Editorial register: Kinfolk, The Lane.
Geometry
Photograph taken from directly above looking down onto a long curved banquet table set for a formal dinner. The table runs diagonally from the upper left to the lower right of the frame, filling approximately two-thirds of the image width. White tablecloth, identical white plates with dark rims at regular intervals, silver cutlery, clear glasses. A narrow runner of pale sage foliage runs along the center of the table, the single deliberate color accent in the image. Warm wood chairs visible on both sides, in pairs. The floor is pale terrazzo. Soft even light from above, no strong shadows. The composition is led entirely by the curve of the table and the repetition of the place settings. No people. No color grading. Editorial register: The Wed, Cereal.
photo-[sequence]-[slug], for example: photo-001-studio-aalto or photo-048-hands-swatchesAll approved photography lives in the brand repository, organized by category. Each image is a production-ready asset and a generation reference.
Check the library before generating new work. Use approved images as visual references when briefing generation.