Reference

Could any sentence appear in a generic SaaS email? If yes, rewrite it.

Is there a forbidden phrase anywhere in the copy? Find it and replace it.

Does it sound like something a smart person would actually say aloud?

Is it in American English, with Oxford commas?

Are there any em-dashes? Remove them.

Is there one clear idea in this email? If two, cut one.

Does the subject line match the register and content of the email?

Is the opening the point, or does it delay the point?

Is there exactly one CTA?

Is the CTA a specific action with a specific verb?

Is the sign-off short? ("Best" or a name only)

Does the warmth of the opening match the warmth score for this email type?

Does the ask match the ask intensity score?

If time-sensitive, is the deadline stated clearly and honestly?

If high personalization, is it actually personalized, or just a first name in the salutation?

Does any personalization reference an exact date or a stack of credentials? Replace with one specific detail in natural language.

Does the email length match the type? Cold outbound and post-engagement should be 3–5 sentences. Upgrade prompts can run to 7.

If part of a sequence, does this email stand alone without the previous ones?

Is the spacing between sends appropriate to the relationship warmth?

Is there a suppression trigger if the reader converts or replies?